Let's be clear: being on the web is not an option; it's survival.

The importance of being found on the web shouldn't even be a second thought for your business. The web is everywhere, which means your customers can come from anywhere. Once you have your company brand and your hard copy marketing materials, it's time to reach out to the number of potential customers who don't have your brochure, business card or do not know who you are. 

Printed materials and digital go hand and hand, customers that pickup a brochure or business card will have your website in their hands. For them to search the internet for your services isn't always that easy, so having your information in print is just as important as being online.

They have a need. You can fulfill it... If they can find you.